3 questions to ask yourself when you’re editing

3 questions to ask yourself when you’re editing

When it comes to creating content, writing is only one part of the process. It isn’t as simple as putting words on a page and releasing it to the world. You have to ensure the message is coming across in the best way possible. And the only way to achieve that is with...
Who is the main character of your content?

Who is the main character of your content?

Every great story has a main character. The one person you can’t help but root for and around whom the world always seems to revolve. Your business’s written content is no different.  But, more often than not, we see businesses making themselves the main...
“Never regions” and other embarrassing eggcorns

“Never regions” and other embarrassing eggcorns

Straight away, you’re probably already wondering what an eggcorn even is. Eggcorns are words or phrases we often mishear or misinterpret and use incorrectly. Basically, we substitute words for ones that sound similar.  Let’s be more “pacific”. Common eggcorns include...
4 massive benefits of outsourcing your business blog

4 massive benefits of outsourcing your business blog

Would you pay £8 million for a comma? Unfortunately for one American logistics company, thanks to the lack of a single Oxford comma in their job contracts, drivers have won a lawsuit for over four years’ worth of overtime pay that the grammar faux pas determines they...