3 questions to ask yourself when you’re editing

3 questions to ask yourself when you’re editing

When it comes to creating content, writing is only one part of the process. It isn’t as simple as putting words on a page and releasing it to the world. You have to ensure the message is coming across in the best way possible. And the only way to achieve that is with...
Who is the main character of your content?

Who is the main character of your content?

Every great story has a main character. The one person you can’t help but root for and around whom the world always seems to revolve. Your business’s written content is no different.  But, more often than not, we see businesses making themselves the main...
Quiz: It’s time to put your blog knowledge to the test!

Quiz: It’s time to put your blog knowledge to the test!

Did you know the first blog was published in 1994? And that the word “blog” is a shorter version of “weblog” – as in “web log”? If you know your stuff, then do we have a quiz for you. And if you don’t know, then join in anyway; there’s plenty to learn. Benjamin...