When people think about the perfect image of a writer, they think of the romantic with a quill or a tortured genius with a typewriter. Oh, if it were that quaint. If you’ve actually tried to write yourself, you’re probably more likely to think about the person pulling their hair out and staring inches from the screen because they can’t think of that one word they need. All those times worrying about whether your writing is even interesting enough to read. Now that’s what a writer is.
You’ll be glad to hear you’re not alone with these thoughts. Writing is hard. It’s hard because it’s a skill you have to learn. This is good news though, because it means even if you aren’t a natural writer, you can create something great. Most writers, whether natural talents or not, struggle at some point. Here are the most common hurdles you might face and how you can tackle them.
Battling writing anxiety
For many, one of the biggest bumps in the writing road is anxiety. Often we start writing, bursting with ideas that we can’t wait to put into words and upload for the world to see. And then we realise… the world to see… the WORLD? Anyone can see your writing. What if it’s bad? Am I qualified to write? Have I ever actually been good at writing? Am I even using this semicolon properly? You start questioning everything you do and wonder if you should just give up and leave it to the experts.
How do we beat it? It can be tricky, but it’s good to start by absorbing as much other written content as you can. The more you read, the better you’ll understand content writing and what does and doesn’t work. Like with anything new, you also need to do it a lot to become more confident.
Shakespeare’s first play probably wasn’t all that, but he’s written some of the most iconic plays that are still adored today. He didn’t achieve that without practice. With a consistent writing routine, our confidence and writing skills will only improve. After all, how do you improve on something you avoid? Which brings us onto the next point…
Cracking the whip
With the latest national lockdown in full swing, perhaps some are finding it easier to pull up that Word document and get their creative juices flowing, but some are probably still struggling to find their motivation. Between looking after yourself, your kids, the business, and spending time with your significant other, it can feel tricky to fit content writing into the mix. You need a routine.
Contrary to popular belief, many writers are very disciplined and don’t just work when overcome with spontaneous inspiration. Stephen King is a perfect example with his daily writing quota of 2,000 words. Of course, this is a bit extreme, but it highlights how King sets an expectation for his day before he gets started, just as you should. Making a schedule and sticking to it will make you a more productive writer.
What’s in it for them?
Another tricky one is deciding what to write. When you finally do know what to write about, you’re worried it won’t interest your audience. You might even feel as if there’s no point in you posting it because no one will even care about the topic. Before you begin, you need to make sure your audience (or at least part of it) will be interested in what you have to say. You need to get into their minds.
There are actually a few ways of getting into the mind of your audience. Start by thinking about your business. Evaluate what you do for your customers and what you mean to them. If your business is in alternative medicine, you might be helping people feel more in control of their health. Write about that. Cater to them and their needs and desires.
You can also go to the online spaces your audience tends to be. Forums, Instagram pages, and Facebook groups can offer some great insight into your audience – what interests them, what their fears are – and you can use this to write articles they’ll love.
Writing is a skill. Like cooking or playing an instrument, you need to do it regularly to get good at it. Yes, some people are (annoyingly for everyone else) naturally gifted writers, but remember that no one can produce perfection in one sitting. We all have to work at it.
When we take a more systematic approach to our writing, our content becomes clearer, more relevant, and concise, and we become better writers. But this is just the tip of the iceberg. For your business to reach its full potential, you need to create unique content that speaks to your audience and boosts your brand.
With years of writing experience across multiple industries, Coster Content can transform your written content and elevate it to greater heights. If you want to take your business to the next level, leave it to the experts. If you’d like to find out more, get in touch on 0161 413 8418.