It doesn’t feel like work; it feels like progress.
It doesn’t feel like work, it feels like progress.
Your company, your audience, your voice.
Before starting, we take the time to fully understand your business, getting under the skin of your brand, messaging, and audience.
Through our discovery days, we take on more of a coaching role. Working with you to unpick your business in its entirety, we’ll identify any gaps in your existing content and communication. From here, we create a long-term content strategy, combining multiple mediums, to bring your business closer to its goals.
Alternatively, if you already know which channels you want to tap into, our onboarding discovery call might be all you need. This is a chance for you to let us know everything about your business, discover your tone of voice, and discuss where you want your content to take you.
We get to know you and your business, from your founding story to your motivation and goals.
We distil everything into a lean, effective content strategy designed for maximum impact.
Then we get to work. We put your thoughts and feelings into the right words, driving results.
The psychology of
If your written communication isn’t landing in the way you want it to, it could be because you’re not writing it for the people who matter. Your audience. This is why personality profiling is a key part of our approach.
Writing effective content requires a delicate balance. As much as you need a firm grasp of your business, you also need a clear vision of who exactly you’re writing to. What are their goals, pain points, and priorities? What platforms do they use? How can your content reach them?
By considering the psychology of your audience, we produce engaging copy that addresses these issues. By knowing who you want – and don’t want – to attract, we tailor your content to suit. It’s a flexible creative process that responds to what they want to hear, not just what you want to say.