You can easily take written communication for granted. It’s all too simple to just decide what we’d like to say and send it out into the world. But, believe it or not, there is a massive difference between good and bad written communication. And even though the differences between the two might seem subtle, the end results can be miles apart.
Whether internally with staff and stakeholders or externally with your customers and audience, written communication is an essential part of growing your business. There’s only so much you can communicate in person and much of everything else will rely on your written word.
By turning your attention towards improving your written communication, your business can benefit in a multitude of ways. From improving your reputation and enticing more customers to being more productive on a daily basis and elevating your brand, written communication has a lot of power when you harness it correctly. Let us walk you through how stronger written communication could elevate your business…
It helps you… become an authoritative voice
When it comes to anything that might be read by consumers – whether that’s your website, social media, blogs, or email campaigns – you want to establish yourself as an authoritative presence in your industry. Consumers want businesses that know what they’re talking about, provide valuable insight to their audience, and come across as professional, clear, and succinct.
By ensuring your written communication is up to scratch in this way, you build a foundation for loyal customer relationships, forging a positive reputation for yourself and becoming more credible to your audience. As a result, you can increase your customer base and become more influential in the industry. You add more value to your audience and, in return, you receive more custom and business growth.
It helps you… say what you mean
One of the biggest challenges with written communication is wording something in the right way. If you don’t, it can lead to more problems. When it comes to internal staff, ineffective written communication can harm daily efficiency and productivity.
By working on your communication skills, you can ensure you’re upholding effective cross-business communication. Every member of the team is on the same page and fully understands what’s expected of them.
57% of employees report not being given clear instructions at work. While 69% of managers say they are not comfortable communicating with their employees. This goes to show how common ineffective business communication is. Even though things might seem alright as they are, there will always be room for improvement and ways to operate more effectively. By getting your message across clearly, you help your team work together in the best way possible, meaning their attention is on making the business better, not figuring out what you mean.
It helps you… strike the right tone
Good communication means being able to adjust your tone of voice in line with whatever situation currently presents itself.
For example, if you’re sending emails to stakeholders or prospective clients, you’ll want to be professional, establishing respect and the same level of courtesy you would when talking face-to-face. While on your website or social media content, you might want to inject some more personality to appear relatable.
Many situations will call for a delicate balance. For example, written communications with staff will be professional, but you will also want to seem friendly and approachable. Perhaps your approach to client or stakeholder interaction is more on the casual side of professionalism and you find a warm, chatty presence serves you well.
Whatever your style, effective communication means knowing how to suit your current situation and adapting your methods accordingly.
It helps you… create a cohesive brand
All your written communication should be cohesive. It shouldn’t seem like your business is made up of many disparate parts and personalities. Your client emails, website, and social media presence should all relate, complementing one another as an authentic representation of your business. While there might be subtle changes to tone according to who you’re communicating with, all should remain authentically you.
If you don’t already have one, a branding guideline is a good way to arrange your thoughts on this matter. You lay down the rules of how you communicate so everyone is aware of how you should come across. It would cover the kind of tone you want and what sort of writing tricks you use to achieve this, such as “contractions or no contractions”.
By being cohesive across the board, you can more accurately sell yourself and get across the core of your business’s values, personality, and goals. The sooner prospective clients, investors, staff, or stakeholders know what makes your business tick, the sooner they can make a decision on whether you’re the right fit for them.
Improving your written communication can seem like a subtle, minor task. But the results of doing so can be massive for your business. How you’re using the written word can significantly affect your business’s reputation, growth, productivity, and profitability. Because of this, it’s important your written communication is always hitting the right note.
At Coster Content, we want to stress the importance of written communication to everyone. Hence why we make your business our business! If you have any questions or are interested in our services, contact us on 0161 413 8418.