The 5 stages of customer awareness and how they can help

by Alia Coster | Jun 10, 2022 | Communication

Securing new business is all about awareness. Through every piece of content, you’re trying to make more people aware of your brand and solution. It’s simple enough, right? Except no two potential customers are the same. Not everyone stumbling onto your site or social...

Your guide to improving your team’s communication

by Alia Coster | May 20, 2022 | Communication

We’ve all been communicating for as long as we can remember. We learned to write in school. And we’ve been navigating interpersonal relationships for decades. So, in theory, communicating at work should be a breeze, right? Not quite. How your team interacts can be the...

4 tips for elevating your business communication today

by Alia Coster | Apr 8, 2022 | Communication

I’m sure plenty of us like to think we’re great communicators. It’s something we’ve been doing our entire lives. Unfortunately, it’s not that simple. We all ramble on when we’re nervous, use too many filler words, or interrupt other people when we’re passionate. We’re...

4 ways stronger written communication can elevate your business

by Alia Coster | Oct 22, 2021 | Communication

You can easily take written communication for granted. It’s all too simple to just decide what we’d like to say and send it out into the world. But, believe it or not, there is a massive difference between good and bad written communication. And even though the...

Cruel to be kind: how do you approach criticism?

by Alia Coster | Feb 18, 2021 | Communication

In all facets of life, we’re surrounded by criticism. Whether it’s in our personal or professional lives, everyone loves to pass judgement. Criticism, in general, holds a lot of negative connotations. But in reality, it can be beneficial and productive. When it’s put...