Our Blog

We’ve got a lot to say.

Our Blog

We’ve got a lot to say.

Jun 10 2022

The 5 stages of customer awareness and how they can help

Securing new business is all about awareness. Through every piece of content, you’re trying to make more people aware of your brand and solution. It’s simple enough,...
Content editing
May 27 2022

3 questions to ask yourself when you’re editing

When it comes to creating content, writing is only one part of the process. It isn’t as simple as putting words on a page and releasing it to the world. You have to...
Improving communication
May 20 2022

Your guide to improving your team’s communication

We’ve all been communicating for as long as we can remember. We learned to write in school. And we’ve been navigating interpersonal relationships for decades. So, in...
pitch deck
May 13 2022

3 ways to take your pitch deck from good to great

Your pitch deck holds the key to the future of your business. To get your idea off the ground, you need funding. But to secure funding, you have to convince investors...
May 06 2022

What is user intent and how can it enhance your content?

The best content marketing out there focuses on the audience. It ditches the self-indulgent waffle about your business and puts the spotlight on your reader. Their...
Apr 29 2022

3 tips for better marketing and sales alignment

It’s no secret that businesses perform better when everyone is on the same page. Yet 1 in 4 companies say their sales and marketing teams are either "misaligned" or...
Apr 22 2022

What is the PESO model? And how can it help your business?

Let’s not sugarcoat it: marketing a brand can be difficult. With so many options available to you, knowing where your money is best spent feels impossible. Between...
Apr 15 2022

Our 3 rules for building a website you can be proud of

Your website will do a lot of the heavy lifting when it comes to your content marketing. If you think of all your various content channels as a sort of spider web, your...
Apr 08 2022

4 tips for elevating your business communication today

I’m sure plenty of us like to think we’re great communicators. It’s something we’ve been doing our entire lives. Unfortunately, it’s not that simple. We all ramble on...
Apr 01 2022

Who is the main character of your content?

Every great story has a main character. The one person you can’t help but root for and around whom the world always seems to revolve. Your business's written content is...
Mar 25 2022

Work smarter, not harder, when it comes to your written content

You work hard to produce engaging content for your audience. You agonise over the right word choice for a headline or how best to close off a blog. You pore over an...
Mar 18 2022

3 tips to help you master your LinkedIn profile

LinkedIn is a powerful tool - if you know how to master it. It’s more than “Facebook for business people”; it’s a path to greater networking, higher levels of...
Mar 11 2022

“Never regions” and other embarrassing eggcorns

Straight away, you’re probably already wondering what an eggcorn even is. Eggcorns are words or phrases we often mishear or misinterpret and use incorrectly. Basically,...
Mar 04 2022

4 massive benefits of outsourcing your business blog

Would you pay £8 million for a comma? Unfortunately for one American logistics company, thanks to the lack of a single Oxford comma in their job contracts, drivers have...
Feb 25 2022

What first impression does your business website give?

You might be familiar with the delightful sentiment “you should never judge a book by its cover". Sadly, this doesn't work in the business world. We as human beings are...
Feb 18 2022

Why inconsistent branding is harming your business

Branding is everything - it’s how your customers experience your business. Through it, you can give the customer all the valuable information they need to know about...
Feb 11 2022

4 editing tips that will take your writing from good to great

Too often, writing is published without going through an editing process first. No piece of writing should be sent out into the world without editing. Even a tweet. It...
Feb 04 2022

Quiz: It’s time to put your blog knowledge to the test!

Did you know the first blog was published in 1994? And that the word “blog” is a shorter version of “weblog” - as in “web log”? If you know your stuff, then do we have...
Jan 28 2022

3 reasons you should consider ebooks in your content strategy

Wouldn’t it be great if you could just peek over someone’s shoulder and “borrow” their content strategy? I mean, it might sound great, but it wouldn’t work. The needs...
Jan 21 2022

Smashing creative barriers to become a top content writer

When people think about the perfect image of a writer, they think of the romantic with a quill or a tortured genius with a typewriter. Oh, if it were that quaint. If...
Jan 14 2022

A guided tour of Manchester’s illustrious STEM history

Science. Technology. Engineering. Mathematics. These four core subjects are the building blocks on which our lives exist. Over the course of history, pioneers have...
Jan 07 2022

Why your obscure fitness class needs digital marketing

The ongoing pandemic has shaken up our day-to-day lives. With the UK going into full lockdown in March, many people had to make drastic changes to their routines. With...
Dec 17 2021

Maintaining interest in your wellness business post-pandemic

From restoration retreats to home fitness to essential oils, consumers are constantly looking for ways to counter the anxiety that comes with their fast-paced lives....
Dec 03 2021

LinkedIn shy or LinkedIn shark – which one are you?

On LinkedIn, there are three types of people: The ones that do nothing The ones that do everything The few in the middle that hit the sweet spot Using LinkedIn isn’t...
Nov 19 2021

How a strong network can help with business success

We’re all familiar with networking - a way to meet and interact with fellow professionals to share information, opportunities, and forge business relationships. But how...
Nov 05 2021

How can you easily elevate your blog content?

A company blog is a part of creating a cohesive public image. They exist to make your business look as if they’re on the cutting-edge of the sector, head and shoulders...
Oct 22 2021

4 ways stronger written communication can elevate your business

You can easily take written communication for granted. It’s all too simple to just decide what we’d like to say and send it out into the world. But, believe it or not,...
Sep 17 2021

The importance of keeping your business flexible

We live in a world where nothing stays the same for too long, nor can you predict what will turn everything on its head. There’s always new processes, challenges, and...
Aug 13 2021

Being your true self: why authenticity sells in business

We’re deep into the digital age - where we can be anyone we want and portray ourselves in any way we please. Yet, just because you can portray yourself in unrealistic...
Jul 16 2021

Is video the future of your content marketing?

Video killed the radio star, but what’s next? As marketers, it’s easy to view ‘the next big marketing trend’ with a host of scepticism. That’s normal. In fact, it’s...
Jun 18 2021

3 tips to make your small business unforgettable

There are plenty of ways in life to become unforgettable; not all of them are good mind you. You could invent something spectacular. You could be the world’s most...
May 14 2021

How to change your writing style to suit the internet

If you’re fresh out of university, you might have certain rules of writing drummed into you. Everything needs a citation, there’s a jumble of jargon, and now your head...
Apr 16 2021

Part two: The contexts of business communication

In part one, we looked at the ways in which context impacts our daily lives. Now we’re going to move on to look at context in business specifically.  Context, in a...
Mar 18 2021

Part one: Would you want to navigate a world without context?

Navigating a world without context is like trying to find your way out of a pitch-black room. It’s disorienting, problematic, and most of the time downright difficult...
Feb 18 2021

Cruel to be kind: how do you approach criticism?

In all facets of life, we’re surrounded by criticism. Whether it’s in our personal or professional lives, everyone loves to pass judgement. Criticism, in general, holds...
Jan 15 2021

Are you feeling stressed? Don’t give in to the burnout

Many of us are all too familiar with the term ‘burnout’. It’s a state of mental and physical exhaustion that stems from working too hard and not taking proper care of...
Dec 18 2020

How to make your business more trustworthy

No matter where you go to find your answers, if you ask ‘what qualities make a good business?’, the chances are trustworthiness will find a place on the list....

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