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3 reasons you should consider ebooks in your content strategy

3 reasons you should consider ebooks in your content strategy

Wouldn’t it be great if you could just peek over someone’s shoulder and “borrow” their content strategy? I mean, it might sound great, but it wouldn’t work. The needs of your business are exactly that. The needs of your business. There’s no one-size-fits-all approach when it comes to a content strategy. To create the best one, you need to look beyond the obvious options such as the occasional blog or social media page.

Along with the short-form content, it’s beneficial to add in more long-form content that provides a wealth of value. Something like an ebook. Although often overlooked, ebooks have great potential. Consumer digital book sales were up 23% in the first half of 2020, showing people are looking for something to sink their teeth into. An ebook may just be what your business needs to take it to the next level. Here are three reasons ebooks could be the next key part of your content strategy.

 

They hold more value than blogs

While blogs and articles definitely have their value and people love to read them, ebooks just have a certain something about them that makes them more enticing. There’s perceived value. Surely only someone who knows their stuff would write an entire book on the topic, right? This is the general assumption. Use it to your advantage. Ebooks give you immediate credibility. And that’s before anyone even reads it. 

There’s only so far top-ten listicles will take you. Ebooks give you the chance to pass on detailed information to your audience. It paints you as the expert, allowing you to establish a real reputation. This makes your business seem more credible and, well, who doesn’t want to buy from the credible expert? Not only that but, unlike blogs, you don’t just hand out your ebook…

 

The exchange of information

Imagine if a blog asked you to submit personal info before you could read it. Would you? Probably not. You’d probably find another on the same topic with a quick Google anyway, so it wouldn’t seem justified to give it to them. But being asked for an email address or to sign up to receive an ebook is common practice. 

That perceived value mentioned above means people see it as a fair exchange. And you can use it. You can add them to a mailing list and start producing a monthly newsletter. Or take this into account: 49% of consumers said they’d like to receive promotional emails from brands on a weekly basis. So why not get them in on it?

 

Strengthen your brand

Use your ebook to show what your business values, all while promoting your vision, products, and services. This is also a good time to brag about anything your business does differently to the rest of the industry. 

If there’s more than one way to skin a cat, let the reader know. Then let them know why your way is secretly the best approach. Ebooks let you be the expert. Everyone reading will hang on your every word and are there to hear what you have to say. If that isn’t a prime marketing opportunity, then we don’t know what is. 

But writing an ebook can sound intimidating. Where do you start? How do you ensure it’s engaging? These are just a few of the dozens of questions you have, but that’s why we’re here…

If you need help with your ebook, we can work alongside you to produce engaging content your audience will love. With years of experience across multiple industries, there’s no topic too obscure. To find out more, get in touch on 0161 413 8418.